Our 2025 selection of Rioja wine tours
Rioja is world-renowned for its exceptional red wines, crafted by hundreds of wineries that blend tradition with innovation. A visit to our iconic wine region is a must for any wine lover, and we’re here to help you find the perfect experience. We highlight here our favourite tasting tours, and you will find more options in our Rioja sections.
“Hi, I’m Marina. My family has been involved in viticulture in Rioja for generations, and I love sharing our landscapes and wineries with you. We have designed hese tours to be the perfect way to discover our land. We visit very special wineries, meet wonderful people, and all of us—your guides—share the same passion for making sure you enjoy every minute of the tour. Salud!”
Marina
Best price guaranteed
If you want to dive into everything that makes Rioja special, our private wine tour is the way to do it. You’ll visit 4 top wineries—each with its own story and style—tasting some of the region’s finest wines along the way. From bold reds to elegant whites, and from cutting-edge architecture to centuries-old cellars, Rioja has it all. We’ll also enjoy a relaxed, delicious meal at a local spot we love. The day is guided by someone who knows and loves the region, making sure it’s personal, informal, and full of good conversation, great wine, and a few surprises and landscapes along the way
- Private
- 8 Hours
- Mon-Sat
- Pick-up
RIOJA
from €296
Best price guaranteed
Staying in San Sebastián and curious about Rioja? This private wine tour is a perfect way to explore Spain’s most iconic wine region, all in one relaxed, unforgettable day. With hotel pickup and drop-off included, you’ll travel through rolling vineyards to visit a hand-picked selection of Rioja wineries, tasting world-class wines along the way. We’ll stop for a traditional meal full of local flavors, and before heading back, there’s time to wander through a picturesque medieval village—a perfect final touch to your day in wine country, guided by someone who truly knows and loves the region
- Private
- 9 Hours
- Mon-Sat
- Pick-up
San Sebastian
from €330
Best price guaranteed
If you love red wine and want to experience Spain in comfort and style, this private 3-day getaway is for you! The tour starts from Madrid, and from there we take you deep into 2 of Spain’s most iconic wine regions: Ribera del Duero and Rioja. Without the hassle of driving or planning and with handpicked boutique wineries, elegant local accommodations, and a knowledgeable guide by your side, you’ll enjoy the very best of Spanish wine country with us. This is more than a tour and will be the highlight of your vacation.
- Private Tour
- 2,5 days
- Mon-Sun
FROM MADRID
from €980
Best price guaranteed
Join us for an exclusive Rioja group tour, designed for up to just 8 guests, for a day deep in the heart of one of our land. Perfect for wine lovers staying in Laguardia, Rioja, this tour offers an intimate and relaxed experience, where you’ll get to savor a wide range of wines—sampling 10 different varieties across various styles. It’s all about enjoying Rioja’s beauty and its incredible wines in a safe, memorable way, guided by someone who knows the region inside and out. If you stay in Logroño or somewhere else in Rioja you can get to Laguardia and join the group there!
- Small Group
- 9 Hours
- Mon-Wed-Sat
San Sebastian
from €230
Best price guaranteed
Our small group Rioja from Bilbao tour offers an intimate journey through our beloved Rioja wine country. This is an exclusive small-group tour from Bilbao, limited to just 8 guests. With this tour you will delight in exceptional wine tastings, enjoy delicious local tapas, and explore the charm of medieval villages. Join other wine lovers and discover the beauty and flavors of our region in a relaxed, tasteful and personal way!
- Small Group
- 8 Hours
- Mon-Sun
- Pick-up
RIOJA
from €240
Best price guaranteed
We have designed this private tour with architecture and wine lovers in mind. You'll enjoy vineyard landscapes dotted with unique “guardaviña” huts and breathtaking views. Your expert local guide will take to stunning examples of winery architecture and you will enjoy a blend of traditional, rustic charm with bold, cutting-edge design. One of the tour´s highlights is the special wine and food pairing lunch at one of our favourite avant-garde wineries
- Private
- 8 Hours
- Tue-Sat
- Pick-up
RIOJA
from €335
Best price guaranteed
If you’re curious about how Rioja’s landscape shapes its wine, come along with us. We’ll take you to 3 of our favourite vineyards; places that truly let their terroir speak. As locals, we love how our land transforms with the seasons, from vibrant green in spring to warm, golden and red tones in autumn, and we never get tired of walking through the vines. With one of our expert guides by your side, you’ll taste wines that reflect the soul of each vineyard and learn what makes our region—and its grapes—so special. A truly amazing tour!
- Private
- 8 Hours
- Mon-Sat
- Pick-up
RIOJA
from €300
Best price guaranteed
Heading to Rioja from Barcelona has never been easier than with this private tour, or more enjoyable! On this 2 or 3-day escape, you'll travel by train through the Spanish countryside and settle into the heart of Rioja for 2 relaxing nights. One of our local guides will meet you at your hotel to take you on a full day of wine discovery, visiting handpicked wineries known for their character, history, and unforgettable wines. It’s the perfect way to experience the essence of Rioja without the stress of planning or driving.
- Private Tour
- 1 or 2 nights
- Mon-Sun
FROM BARCELONA
from €570
Best price guaranteed
Come and join us for a fun and enchanting experience where you’ll feel like a wine expert for the day! This activity is perfect for families, children, or small groups of adults who want to dive into the world of winemaking. You won’t just watch, you’ll get hands-on and try out the activities yourself, just like a real enologist. Imagine being a Riojan winemaker for a day, learning the craft and secrets that make our wines so special. It’s an experience filled with laughter, learning, and a lot of wine-loving fun! Trasnportation is NOT included
- Self-guided
- 3,5 hours
- Mon-Sat
Rioja
from €69
Best price guaranteed
With our luxury private tour you will follow the footsteps of Ernest Hemingway during his time in our region. Discover the land that captivated him and learn why he fell so deeply in love with it. Then, we’ll take you to one of our favourite wineries in Rioja, where art and wine merge beautifully in a stunning chateau-style estate. This exclusive tour is all about old vintages and you will taste some exceptional wines that are 20 years or older. Each bottle is a true reflection of Rioja’s rich history. To cap off the experience, you’ll indulge in a luxurious lunch at the iconic Bistro at Marques de Riscal, a celebration of our region’s finest
- Private
- 8 Hours
- Tue-Sat
- Pick-up
RIOJA
from €460
Find more Rioja tours by type in our sections
To ensure you find your perfect tour, you will find more tours in the sections below. We have ordered them by category to ease your seach. But if you have doubts, contact us!
Customer Testimonials - Rioja tours
Few things feel better to our guides than receiving a message at the end of a tour. You can see some of our reviews in this video or further down. But you’ll find many more in every tour. We hope that soon it will be you writing to us!
"I wanted to thank you for your help in planning the tour of La Rioja. It was one of the best experiences I've ever had in my life. Not only because of the beautiful landscapes and the selection of wineries; for the fun, helpful and informed of all about wine that was our tour guide. T. Lunch at the castle was delicious... super delicious! As you can see I cannot stop saying good things about the tour."
Yadira (Miami, USA)
This tour was part of our honeymoon in Spain. We loved the great panoramic view of the vinyards and wineries. The modern buildings were building stunning and beautiful, but we both preferred the traditional wineries and their wines. We strongly recommend this tour for anyone visiting Rioja.
Helen
Best wine tour ever! We had an awesome full day, wine tour at Rioja! Marina and Vanessa were knowledgeable, personable and a joy to spend time with! A great combination of wine bodegas, history and sightseeing! Will definitely do it again!
Dumi M - Devon. USA
Rioja wine tours - Videos
What to expect from our Rioja tasting tours
High quality, divere options and Good value
We design our tours with the same principle of quality. But each tour is different. In our private or small group tours, we are especially proud of our guides. They are the ones who make each tour special. The vehicles used are excellent, and the quality of the wineries and wines is top-notch as well.
If you have suggestions for wineries you’d like to visit, let us know. In private tours, there’s some flexibility to include wineries as long as they fit well within the itinerary and we know they are of good quality. On many occasions, you may have tasted a Rioja wine that you like, but we might know that the winery is not as special or, simply, that they don’t offer guided tours.
Get to know our region a bit better
If you’re a true wine enthusiast, your wine tour in Rioja will likely not be your first—or your last. Rioja has its own distinct characteristics that make it a must-visit destination for wine lovers. Here are a few key things to know before your trip to ensure you get the most out of your experience:
- Grape Varieties & Wine Styles. Rioja is predominantly a red wine region, with Tempranillo as the star grape. Your guide will explain what makes Tempranillo so special and why it thrives in Rioja’s climate. But Rioja is more than just Tempranillo—other red varietals like Graciano and Garnacha (Grenache) add depth to the blends. While less common, white wines are also produced, mainly from Viura (Macabeo). Some wineries even craft sparkling wines, though these remain a rarity
- Regulations & Rioja’s Classification System. As a prestigious Old World wine region, Rioja follows strict regulations. Some of these rules help maintain quality, while others can be complex or even controversial. Understanding the basics—such as aging categories (Crianza, Reserva, Gran Reserva) and vineyard classifications—will enhance your appreciation of Rioja’s wines. El Consejo Regulador is responsable for setting up practices that must be followed by wineries in the region.
- A Region Spanning Three Territories. Unlike many other wine regions, Rioja is divided across three Spanish administrative areas: La Rioja, the Basque Country (Álava), and Navarra. Each sub-region brings subtle differences in climate, terroir, and wine styles, adding to the diversity of Rioja wines.
- Landscapes, the Ebro River & Vineyards. The Ebro River is the lifeline of Rioja, shaping the landscape and providing ideal conditions for vine-growing. As you travel through Rioja, you’ll be captivated by its rolling vineyards, medieval villages, and stunning mountain backdrops.
For more details on Rioja wines and to prepare for your trip, check out our essential guide to Rioja wine region.
How to decide which of our tours in Rioja is for you?
As you can see above we propose a wide array of day tours and multi day tours to enjoy Rioja wine country. Deciding which one makes most sense for you may not be an easy task. To make things simpler we can cover 4 different aspects: budget you plan to dedicate to the tour, how the tour fits into your overall trip itinerary, number of days and character.
- Budget. Many of the tours we propose are private tours. A private tour implies vehicle and expert guide (not at the wineries where visits can be shared with others) are not shared with other people. This obviously increases the price of the tour. A private tour also ensures you and your group are more at ease and become more friendly with a local expert. You are only probably going to be once in your live in Rioja (though we hope you will decide to revisit our land!). Increasing your budget to enjoy a better experience bearing in mind you may not come back can probably make sense. If you need to decide between, for instance a dinner at a Michelin star restaurant or a private tour in Rioja the decision in our view is pretty obvious. We are sure you will remember the tour for years to come whereas maybe this will not be the case for a dinner in case you go every now and then to good restaurants. In case you have decided to spend less we propose you also small group tours, a taxi service, and also self-driven options.
- Itinerary. We propose plenty of different options to ensure you can enjoy an excellent wine tour in Rioja that fits into your trip to Spain plans. You will be able to find options no matter if you plan to stay overnight in Rioja, (pick up is possible from Logroño, Haro, Elciego, Briones or Briñas for instance) or if you need to connect your day in Rioja with a stay in Madrid, Barcelona, Bilbao or San Sebastian. You will find all these options in the selection of tours above.
- Duration. We offer both day tours and longer tours. If you are interested in longer tours that include Rioja we recommend you have a look at our Multi-day wine trips
- Character. Our local experts in Rioja have crafted tours with very different style. You will find tours that focus more on winery architecture, terroir, or a more luxurious experience. No problem!
We trust these simple guides helps you to identify the tour that best suits your needs in Rioja. You can also always contact our team for more information. One of our experts will come back to you with best possible plans and ideas.
What to expect from a winery and tasting tour in Rioja?
- A region with rich history and an amazing present. The Rioja wine region boasts a rich history dating back over 2,000 years, with winemaking traditions rooted in Roman times. Monasteries played a key role in preserving and advancing viticulture during the Middle Ages. By the 19th century, Rioja embraced French winemaking techniques, elevating its wines to international acclaim. Today, Rioja blends tradition and innovation, producing world-class wines under Spain’s first Denominación de Origen Calificada (DOCa).
- Excellent local gastronomy. Rioja’s gastronomy is all about hearty, flavorful food that pairs perfectly with its world-class wines. Traditional dishes showcase locally sourced ingredients, from slow-roasted Riojan-style lamb (cordero asado) to the rich and comforting patatas a la riojana (potatoes with chorizo, our favorite dish!). The region is also famous for its pintxos, best enjoyed in Logroño’s lively Calle Laurel. With its deep-rooted culinary traditions, Rioja offers an authentic and delicious food and wine experience. When our tours include a meal, we always make sure it trulñy represents local flavours.
- Variety of wines. You will find more variety of wines than what you probably expect from Rioja. Rioja is more than Tempranillo! On our tours you will find a diverse range of wines, from elegant Tempranillo-based reds to crisp white wines (Viura, Malvasía, Garnacha Blanca) and even rare sparkling wines! Rioja’s red wines are known for their complexity, balance, and aging potential, classified into Crianza, Reserva, and Gran Reserva, each with distinct aging requirements. Whether you prefer fruit-forward young wines or silky, oak-aged classics, Rioja offers a perfect bottle for every palate.